3 Steps For Creating Half A Trillion Dollars
Forbes | November 28, 2016
Barry Libert, Contributor
It doesn’t matter what your business is, from making boxes to selling computer chips to mining gold, you need to understand Facebook and how it created more than $350 billion in value in less than 12 years. By focusing on its network—you and me—and building a platform to enable us to share the insights, friends and data that we value. The social media giant recently reported that it now has nearly 1.2 billion active daily users, up 17% from a year ago Further, it reported that it had a total of 1.8 billion total users.
To put these numbers into perspective, consider that Facebook’s active users total more than the combined citizens of the United States, the European Union, Brazil, and Russia, and its most active users log into Facebook every single day. Imagine if your customers were this loyal and this interested in interacting with your company. Even Facebook’s less active users, those users that use the service at least once a month, is 600 million—population equal to that of Indonesia, Pakistan, Japan, and Canada combined. Further, these numbers don’t even include Instagram, acquired in 2012, which has another 500 million users and is growing even faster than Facebook.
