How to Win at the Platform Game
MITSloan Management Review
By Barry Libert
A business model built on subscription revenues, a robust marketplace of sellers, and data and machine learning is essential to compete for human and financial capital.
Many business leaders are overlooking a way to grow their company and capture untapped value. Most of them understand the superior value of business models built around subscription-based software as a service (SaaS) and models built around marketplaces that join together many buyers and sellers. Few, however, understand the exponential growth and value that comes when both of those strategies are combined with data and machine learning models. As well, many leaders simply haven’t considered adding these strategies and models to their own business to create platform economics and growth — whether they’re running a startup, a midsize company, or a legacy organization.
