It’s Time For Leaders To Embrace ‘All In AI’ In Their Businesses

Forbes – April 30, 2025
By Barry Libert, Contributor


As part of my regular role as operating partner, board member, and CEO advisor, I have learned that most leaders and investors think of AI primarily as a new and powerful technology – which it is. But it is more than that. It is also a fundamentally different way to design and organize your business to achieve vastly improved returns, including increased revenues, reduced costs and the delivery of multisided business models with network effects and data moats that are hard to penetrate.

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AI, Meet Maslow and His Hierarchy of Needs and Value