SaaS Companies Have Untapped Platform Potential
Written By: Barry Libert & Megan Beck
SaaS is a well-known and highly proven business model. It has expanded across industries and there are many types of SaaS business models. Some serve consumers directly while others use a channel partner to go to market. This model, however, allows these channel partners to “own” the customer relationship and data, one of the most valuable parts of any business. Many SaaS are now finding that they need to establish a direct branded relationship with the end-customers, which gives the firm greater control and optionality. Here’s what the original model looks like:
