To Be Or Not To Be ‘AI-Native,’ That Is The ‘Only’ Question
Forbes – July 28, 2025
By Barry Libert, Contributor
I know! I butchered the quote by William Shakespeare. But in a world that is increasingly driven by AI, companies no longer have the choice ‘to be or not to be’ “AI all in” (see my last article) if they want to grow and prosper. Consequently, adding AI to your business is not a real choice. Rather, today’s choice is singular in nature -- how are you going to become AI-Native and do what it takes to achieve that result? That is the core question I will seek to answer in this article including the processes for getting there.
